Responding to strong economic growth in Western Visayas, the Ayala Hotels and Resorts homegrown brand Seda Hotels will open its seventh property in the country in October.
Seda Capitol Central in Bacolod City will have 154 rooms catering largely to business travellers, a press release from SEDA said.
By 2021, Bacolod will join the ranks of the top five cities in theVisayas and Mindanao with the largest office gross floor areas catering mostly to Business Process Outsourcing firms (BPOs) seeking provincial sites, according to industry studies. Cebu city will take the lead with Davao, Iloilo, Cagayan de Oro and Bacolod following in that order, it said .
“Anticipating this economic growth, Seda began establishing properties as early as 2013 in the two key Mindanao cities; in Iloilo, last year; and now in Bacolod,” Al Legaspi, president and chief executive officer of Ayala Land Hotel and Resorts, said.
Seda's Cebu property is already under development while more new properties are being planned, he added. Other Seda hotels are located in Taguig, Nuvali and Quezon City.
Seda's senior group general manager Andrea Mastellone said, “Our goal is to be the preferred hospitality brand in the country catering to both local and global travelers. By offering our guest superior accommodation, service in line with international standards and strategic location, Seda has succeeded in attracting a loyal following and an exceptional guest return ratio.”
Seda Capitol Central will increase the brand's room inventory to more than 1,400. It is part of a nine-hectare Ayala Land mixed-use development in a park that was once part of the centrally-located provincial capital, thew press release said.
The estate is being developed into a new urban growth center serving the whole of Negros Occidental and will highlight a regional mall with a wide array of retail and shopping options a few steps away from Seda. It will also include offices and residential buildings, the press release added.
Seda Capital Central is the brand's second hotel in the Visayas. Other facilities include Seda's signature dining outlets, Misto and Straight Up roof deck bar, banquet and meeting venues, a swimming pool, gym and e-lounge.
The expanding Seda chain draws from its many homecourt advantages resulting from its strong web of relations within the communities it serves. This impacts particularly when the hotel is recruiting talent to open new properties in highly competitive locations like Bacolod, the press release said.
“Our recruits are excited about joining Seda because of its growing reputation as a local brand with world-call standards,” Mastellone said.
With rigorous training, local talents, who make up close to 95 percent of every Seda property, evolve to become seasoned hoteliers. While they are property oriented towards the needs of international clients, they retain at the same time their innate Filipino desire to delight guests, he said.
According to a global real estate services firm, homegrown brands like Seda are crucial in the tourism industry because they cater to a value-oriented market and other segments that international chain do not serve.
“Our growth has been highly organic and supported by the markets where we are located. We intend to continue that trend as we continue to expand,” Legaspi said.
Also under development are its first resort hotel in Palawan and the city hotels and services apartments in Metro Manila, bringing the total room inventory of the brand to 3,500 by 2019.*
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