The Philippine Reef and Rainforest Conservation Foundation Inc. (PRRCFI), in partnership with SMCares and SM Supermalls, and with the support of USAID Philippines, recently launched #AweSMseas, information, and education campaign on plastic pollution.
This is to inspire behavior or lifestyle changes at the personal, societal, and industrial levels, particularly among SM mall tenants and customers to reduce the amount of plastic waste that goes into the environment, oceans, and ultimately into our food and bodies, a press release from PRRCFI said.
With recent events, disposable packaging and plastic consumption have led to a high demand and more waste is being thrown on a daily basis, it said.
“We take this as a challenge to innovate and look for new solutions that prioritizes our health and at the same time, take care of our seas,” it added.
PRRCFI has long-standing initiatives against plastic pollution, such as the Sea Waste Education to Eradicate Plastic, a two-year campaign also supported by USAID to help reduce the flow of plastic from land-based sources for cleaner seas and healthier fisheries, the press release said.
PRRCFI also heads several environmental programs that focus on biodiversity conservation, nature tourism, science and research, environmental education, solid waste management, and the WalaUsikTiangge +Kapehan, a zero-waste store in Bacolod City.
The AweSMseas campaign highlights how the beauty and biodiversity of Philippine seas is being threatened by plastic pollution and hopes to inspire Filipinos to become more mindful of their use of plastic materials, it said.
“Many things may have been put on hold because of the pandemic but our advocacy for cleaner seas and healthier fisheries goes on. And we cannot ever hope to do it alone,” Sef Carandang, trustee and adviser for Community Development for PRRCFI, which is also behind the conservation and environmental education programs in Danjugan Island, said.*
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