Globe’s next generation leaders shared invaluable insights on the blend of Artificial Intelligence (AI) and the human experience at the 7th International Design Conference, an event that marked the 50th anniversary of the Design Center of the Philippines.
Returning with more disruptive design concepts and an immersive environment that encouraged attendees to rethink limits, the two-day conference, held in cooperation with Globe, unveiled the evolving landscape and transformative potential of design.
According to a press release from the organizers, design luminaries and game-changers from the design sector and the Philippine creative economy collaborated to captivate audiences with immersive keynote presentations, provocative fireside chats, inspiring case studies, future-focused visioning, and an industry meet-up.
Globe’s Wil Sarmiento, Director and Head of Customer Lifecycle, and Paolo Toledo, Director and Head of Creatives, stood out with their forward-thinking perspectives. They joined world-renowned personalities such as award-winning design critic and author Alice Rawsthorn, program director of the Danish Design Centre Christina Melander; Sarah ichioka, founding director of Desire Lines; Dr. Anna Whicher, Policy Consultant of the “Making Design Count: The Value and Impact of Design on the Philippine Economy”; and Professor Daniela Bohlinger, Sustainability Design Pioneer.
Sarmiento, delivered a keynote that delved into the future skills in the age of human-machine collaboration, underscoring the potential of a symbiotic relationship that harnesses the strengths of both.
“Remember the value that you bring to the table: creativity, empathy, and the ability to change. AI will open doors that only humanity will be able to walk through,” he pointed out.
In a thought-provoking panel discussion led by Beth MacDonald, Chief People Officer of Biocellion SPC, Toledo, highlighted the intrinsic value of human intuition and design in an AI-driven world.
“Being human is the greatest design of all. While technology provides efficient solutions, it simply answers “what’s right” or “what’s needed”. BUT it’s us humans who trigger innovation and purpose. We hold the power to ask “what’s next?” and more importantly, “what for?” he said.
The International Design Conference, with its rich legacy of championing design innovation, is a thought leadership platform that celebrates the intersection of design, business, technology, and policy while thriving at the edge of disciplines to remain provocative and to use design and creativity to ask difficult questions and to take the audience to new territories.*
