The Bago City 55th Charter Anniversary Virtual Fiesta Show, that ran for four Saturdays from Feb. 13 to March 6, drew thousands of online engagements from the residents of the city.
The first online fiesta celebration in the province that uses radio and TV broadcasting technology. The show was conceptualized to allow Bagonhons to have fun while staying at home due the pandemic.
“I am happy that we have this venue where we are able to gather everyone virtually. We are able to celebrate the 55th Charter Anniversary of the city with the people virtually,” Bago City Mayor Nicholas M. Yulo said.
He also thanked Vice Mayor Ramon D. Torres and the City Councilors, as well as the barangay captains of Bago for supporting the initiative to have a new normal celebration of the 55th Charter Anniversary of the City.
For four weeks the show, hosted by Dani Dingcong, maintained an increasing number of weekly social media engagement that reached 235,000 during the final episode on March 6,
The highlight of the virtual show was the raffle of cash prizes and appliances every Saturday. For the final episode, Bago City awarded a food truck to a lucky Bagonhon winner.
Aside from the raffle, Health Protocols Vlog Competition and the TikTok Dance Challenge – Family Edition and Global — the show also featured the rich history and heritage of Bago, its various tourist destinations and booming industries.
The hashtag #ProtectBagoCityfromCovid19 was importantly highlighted all throughout to remind Bagonhons the core of the virtual show.
Supervised by Mae Ann Furtos of the City Tourism Office and Judee Lynn Lirazan of the Local Economic & Investment Promotions Office, the virtual fiesta show was Bago City’s way of commemorating its Charter Anniversary without compromising the health of the community.
The show, directed by Gary Lake Liza of the Leo Vision Multi-Media Company, integrated information technology online applications with a television program format.*