The excitement for this year’s Masskara Festival reaches its peak, as Bacolod City’s biggest celebration kicked off at property giant Megaworld’s 34-hectare The Upper East, with the unveiling of the biggest Masskara banner on October 14.
As The Upper East is among the biggest venues of this year’s festivities, Megaworld has unveiled a 50 feet x 50 feet ‘Megaworld Smiles’ banner hanging on the façade of Two Regis. Covering about five floors of Megaworld’s residential condo development, the banner serves as a perfect backdrop for Masskara tourists taking selfies in The Upper East.
‘Megaworld Smiles,’ the company’s theme for this year’s Masskara Festival, mirrors the energy and the excitement that Megaworld has been pouring into the ‘City of Smiles’ as it joins Bacoleños in celebrating the vibrant way of life in Bacolod, the press release said.
In partnership with the Bacolod Yuhom Foundation, some of the biggest festival celebrations are hosted by the Upper East, such as Masskanamit Food Fest, MasskaAuto Car Meet, Masska Sine, and other events to include an on the spot mask making, Emperador Nights bottle painting and mixology competition, nightly parties and DJ performances, among others.
On Oct. 21, the Upper East will also be hosting the Electric Masskara Parade, a showcase of the most creative Masskara floats that will light up the entire stretch of The Upper East Avenue.*