• CHRYSEE G. SAMILLANO
Reynaldo “BongBong” Villan, founder and corporate president of BongBong’s Piaya and Barquillos, received an award as one of the pioneering recipients of Go Negosyo Inspiring Entrepreneur 2023 during the biggest Tourism Summit in Cebu City on May 6.
The award was presented by the Department of Tourism and Go Negosyo. It recognizes large and MSME across the country that have contributed to creating better opportunities in their communities and have played a vital role in nation building by developing the entrepreneurial landscape in the country.
The citation given has spurred BongBong’s to uplift its thrust in continuing business innovation and stir its sweetness into greater heights.
The award will also serve as a token to pay tribute to its valued business partners, friends, and most especially to its employees who have been part of their success for over 39 years.
Meanwhile, as BongBong marked its 39th year in the piaya business this year, it unveiled the extension of its Piaya Factory in Alijis on Wednesday.
The extension will exceed the current floor area of BongBong’s piaya factory in La Carlota.
The restoration of the Reynaldo Building to become the new Piaya Factory of BongBong’s, will provide for a premier tourist destination in the province and a fieldtrip itinerary for private and public schools.
The “Reynaldo Building,” BongBong’s Alijis factory inaugurated in 2004, is the company’s pillar of success and a cornerstone in market networking that has led to many business opportunities and its exponential growth including several store openings, application of technology in production process, and product development.
The factory has opened its doors to accommodate fieldtrips and factory tours, which led it to become one of the city’s tourist destinations. The company also launched the BongBong’s Entrepreneurship Program, in celebration of the company’s “silver year of sweet success” in 2012, which focuses on its corporate social responsibility (CSR) which aims to promote entrepreneurial spirit and skills among the younger generation to contribute to the economic development of the country.*