• GILBERT P. BAYORAN
The Energy Development Corporation, a subsidiary of First Gen Corporation, recently marked its five decades of geothermal energy development in the country.
EDC, the world’s top vertically integrated geothermal producer, which was first established as a government-owned entity through Presidential Decree 927 on March 5, 1976, was tasked with tapping local geothermal resources to cut the Philippines’ dependence on imported oil.
The initiative propelled the nation to become a global geothermal leader by the mid-1980s, and today geothermal remains the only renewable energy source capable of delivering baseload power to the grid.
“EDC was built on a clear mission: to harness our country’s own resources and build a power supply that keeps our energy grid strong and secure,” disclosed by First Gen Chairman Federico Lopez.
“As a cornerstone of our clean energy leadership, this 50-year journey is a milestone we share with the entire nation,” Lopez said.
EDC joined the First Gen group following its privatization in 2007, and has since been central to the company’s position as a renewable energy trailblazer.
In tandem with the anniversary celebration, First Gen also launched a unified corporate brand designed to streamline its offerings and reinforce its commitment to leading the energy transition.
The rebrand brings together the company’s power generation, supply, and solutions under a single umbrella, placing renewable energy at the heart of its identity.
“Our new brand is about bringing clarity to everyone we work with – from our teams to our partners, clients, and communities,” explained First Gen President Giles Puno. “It reflects how we’ve always operated: as one integrated organization focused on delivering dependable energy solutions that meet real-world needs.”
The unified structure introduces three distinct business lines: First Gen Renewables encompasses the company’s full fleet of 28 power facilities, which generate electricity from geothermal, hydro, wind, and solar sources; First Gen Energy Supply links these generation assets to diverse customers, including direct supply partners, wholesale buyers, and participants in the Wholesale Electricity Spot Market; and First Gen Energy Solutions provides tools to help clients manage their energy use, including on-site solar installations, energy audits, and remote monitoring systems tailored to sustainability goals.
Puno highlighted that modern energy customers are looking beyond just where their power comes from. “People want to know if their energy is reliable, affordable, and supports their long-term transition plans,” he said. “Our unified approach lets us respond faster to these needs by breaking down barriers across our organization.”
The new brand identity – featuring harmonized names and visual elements – is now being rolled out to all stakeholders across the Philippines.
FIRST GEN CORPORATION
First Gen leads the Philippine renewable energy sector with over 1,700 megawatts (MW) of installed capacity from its nationwide portfolio of 28 facilities. To complement the intermittent nature of renewables and ensure energy security, the company holds a 40% stake in four gas-fired power plants with a combined capacity of 2,017 MW, in partnership with Prime Infrastructure Capital, Inc.
The company works directly with businesses to reduce their carbon footprint through customized renewable energy supply and energy management solutions. As part of the Lopez-led First Philippine Holdings Corporation – one of the country’s oldest and most diversified conglomerates – First Gen is targeting a 9,000 MW expansion of its renewable energy portfolio by 2030, with active development projects in the Philippines and Indonesia.
FIRST GEN UNIFIED BRAND
While the company’s previous brand focused on leading the shift to a decarbonized grid, the new unified identity emphasizes collaboration to build a decarbonized and regenerative energy future – moving beyond being just a power supplier to a partner in sustainable development.
It brings together one of the most diverse collections of renewable energy technologies in the Philippines, paired with tailored solutions to support organizations at every stage of their clean energy transition.
The refreshed logo maintains the iconic infinite loop that represents regeneration, while updated colors reflect the evolution of renewable energy technologies and the company’s ambition to green the national power grid, a statement from the First Gen Corporation said.*
