Emperador Inc. expanded its premium product portfolio with the majority acquisition of Destileria Los Danzantes S.A. de C.V. (“Los Danzantes”), through its Mexican subsidiary Casa Pedro Domecq.
According to a press release, Los Danzantes is a significant player in the fast-growing global Mezcal industry. Among its owned brands are Los Danzantes and Alipus, both of which are well-known premium luxury mezcal brands which have been named among the top 10 best-selling and top 10 trending mezcal brands by industry surveys in recent years. The products are exported to over 20 countries and are featured in many of the world’s top bars.
Following an injection of capital into the business, Emperador Inc., through Casa Pedro Domecq, will support Los Danzantes by further developing the distribution and promotion of their brands while genuinely supporting the social and sustainable ethos of the business and its close community of workers and suppliers.
Emperador Inc. President Winston Co said, “We are excited to invest in Los Danzantes, a company that is committed to keeping the tradition of artisanal mezcal production. The addition of luxury mezcal to the group’s whisky and brandy portfolio further amplifies and strengthens the premiumization and internationalization strategy of Emperador Inc.
As we join Los Danzantes on this growth journey, we will continue to safeguard and protect the traditions, heritage, land, people, and resources that make this world-class mezcal.”*
