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Greg Urra’s Manhattan vintage success

New York City’s famous and historical, biggest vintage show proved to be a lucky charm for Greg Urra. His Vintage Black Label brand was a best seller in the Manhattan Vintage Show. 

Recycling fashion is definitely IN as ukay-ukay’s have invaded Paris’ fashionistas where a kilo of any wear is sold for €20 just across fashionable Bazaar Hôtel de Ville.

Vintage, recycling and upcycling still remains a very New York thang and Greg, after years of sourcing products for different private labels to high street department stores like Sak’s Fifth Avenue (Princess of Negros’ Elenita Montelibano-Corral go to destination way back when) hit his scissors and sewing machine during Covid to make patterns for his sold out collection. 

My fav Bacolod’s pride Greg Urra hits it big in New York; right, a jacket made of quilt*
Greg Urra wears one of his creation; right, jeans go High End with vintage Hermès scarves*

Impishly handsome Greg Urra already had a successful shop in Soho before. But with the onslaught of the epidemic, being a true blue blooded Bacolodnon, he rolled up his sleeves and turned a disaster into an opportunity.

This entrepreneur designer bought secondhand Ralph Loren, DKNY, Calvin Klein denim clothes and sewed on his collection of Hermes scarves from Paris. The results were hip-length jackets that are so hip I can’t wait to jet to NY and get myself one!

He also drew on the American quilt craze by turning them into colorful wraparound coats and boxy jackets. A belted trench-coat can run from $400 to jeans at $150 and his best-selling $350 jackets. 

Denim jackets by Greg Urra are ultrachic with Hermés scarves; right, New York’s philanthropist Angie Urra Berrie celebrates*
From left, jewelry section of Greg’s bestselling booth; Greg Urra’s gilded laden mannequin was an eye catcher; and Bacolod’s fashionable Vicki Rodriguez’s doppelgänger?*
Fashionistas came in droves for Manhattan’s Vintage show; right, successful Greg Urra’s bestseller outlet*

Hudson Valley, New York will be the next home of Greg Urra’s Black Label Collection. Shoppers are few and far in between at downtown Manhattan and I have a gut feeling that he will be a leading light in this burgeoning shopper’s paradise.

He has a new home there where New Yorkers go for a weekend getaway – very hip anti -Hampton, discreet and just a handful of glossy celebrities; the sort of peeps one has learned to get away from… that is, if you’re a true New Yorker. With Manang Angie Urra Berrie at his side, it’s sure to be a jackpot win! 

MY PRAYER

I will remain in the world no longer, but they are still in the world, and I am coming to you. Holy Father, protect them by the power of your name – the name you gave me – so that they may be one as we are one. John 17:11, NIV*

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