• CHRYSEE G. SAMILLANO
Style icon and social media personality, Small Laude, officially opened the second branch of Diagold in Bacolod City at SM City Bacolod along with her husband, business tycoon Philip Laude, and Diagold CEO Jennifer Ty, last Saturday.
Small Laude, Diagold’s brand ambassador, said she was overwhelmed and flattered by the reception of Bacolodnons during the store’s grand opening.
Ty, on the other hand, said the city’s embrace for their brand, Diagold has been nothing short of extraordinary.
“We celebrate the wonderful connection that Diagold has with Bacolod,” she said at a luncheon they hosted at SMX Convention Center for their guests, friends, and Bacolod’s most ” treasured” personalities, which was followed by Laude’s a meet and greet with fans during a program hosted by Cebu beauty queen Maria Gigante.
Diagold, a Filipino jewelry brand known for its exquisite craftsmanship and elegant designs, opened its first store at SM City Cebu in 2009, driven by the city’s growing economy and its reputation as a hub for the country’s jewelry industry.
Since then, Diagold has expanded to different parts of the country and continues to offer a wide range of jewelry products, including rings, earrings, bracelets, necklaces, and pendants.
The quality of Diagold’s products is known to be of the highest standards, with a focus on craftsmanship, attention to detail, and the use of high quality materials.*
