A new chapter begins for Bacolod’s most iconic celebration.
According to a press release, the Bacolod Gugma Foundation Inc. has been officially designated by the Bacolod City LGU as the new organizer of the MassKara Festival, signaling a vibrant return to its roots—celebrating the people, culture, and spirit of Bacolod through Gugma.
At the heart of this newly formed foundation is the powerful Hiligaynon word “gugma,” or love. But this is not just symbolic love; it is love in action – expressed through service, unity, and cultural pride. It’s a vision that aligns with Bacolod Mayor Greg Gasataya’s commitment to bring MassKara back to the people – where it truly belongs, the statement continued.
Taking the lead is Rodney “Mitz” Ascalon, serving as both foundation president and festival director.
“Gugma is more than love. It’s service. It’s sacrifice. It’s giving without asking in return. That’s what this foundation stands for—and what this year’s MassKara will reflect,” Ascalon said.
The core team includes lawyer Hannah Lea Tañoso Dela Torre, Board of Director, Corporate Secretary and Legal Affairs Head; Joanna Angelica Ortillo, Board of Director, Foundation Treasurer, spearheading marketing and community engagement strategies; Edsel Prado, Board of Director, in charge of accounting and finance, ensuring fiscal responsibility and transparency, and Christine Panes-Ceraspe, Board of Director, overseeing administration and secretariat operations to streamline the foundation’s internal coordination.
As preparations ramp up, the foundation invites Bacolodnons to take part—not just as spectators, but as co-creators of a festival that reflects the true heartbeat of the City of Smiles.*
