Teleperformance Philippines’ digital recruitment innovation Smart 1Question Interview Bot won a Gold Award in the recent Festival of Media APAC Awards 2020 and a Bronze Stevie at the 2020 Asia-Pacific Stevie Awards, its press release said.
Receiving a Gold Award in the Best Use of Digital Media: Social Media category and a Bronze Stevie Award for the Innovative Use of Technology in Human Resources, the TP 1Question Interview Bot leveraged smart technology to make the job application process much easier for Filipino jobseekers.
Job hunting on-ground has proven to be a challenging endeavor, especially in the midst of a pandemic. To help jobseekers start their career in the Information Technology-Business Process Management (IT-BPM) industry safely, Teleperformance took the recruitment process online. Using gamification and AI, the 1Question Interview Bot used one simple question on English proficiency, a basic requirement for a Business Process Outsourcing (BPO) position, to help pre-screen potential applicants.
To promote the platform, it transformed the grammar question into a fun social challenge on Facebook. All applicants had to do was click the Facebook post with the question to send a message to Teleperformance’s Facebook messenger, verify their mobile numbers and then answer the 1Question challenge. A correct answer would lead to a slot for a live interview, eliminating the lines and the long waits during pre-screening to make job hunting easier and job hiring faster, the press release said.
For Teleperformance, this meant verified leads, pre-screened applicants in seconds and an instant applicant database. In just two months of beta testing, the 1Question Interview Bot cut down the recruitment process from several weeks to several hours and helped them exceed their target applicant leads by over 700 percent.
At a time when unemployment is at a record-high, TP’s innovative recruitment platform has proven to be a win-win proposition, the press release added.*