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First Piaya festival unveiled

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Bacolod Councilor Jason Villarosa, BongBong’s Piaya and Barquillos owner Lomer Villan, Jennylind Cordero of the Department of Tourism, and Piaya Festival Director Toots Jimenez, during BongBong’s Piaya 40th anniversary and launching of its museum and Piaya Festival, on January 22*

BongBong’s Piaya and Barquillos, a household name synonymous with sweet success, unveiled plans for the first-ever Piaya Festival, an ode to the city’s delectable treat that has captivated taste buds for generations, a press release from the organizers said.

In celebration of BongBong’s 40 years of crafting delightful pastries, the Piaya Festival aims to elevate Bacolod’s culinary prowess onto the national and international stage. Renowned for its iconic chicken inasal, Bacolod City has long been recognized as the “City of Smiles,” but the hidden gem of being the “Home of the Best Piaya in the Philippines” is about to sparkle.

As the festival unfolds, it promises to be a sensory delight, showcasing not only the beloved Piaya but also the rich cultural tapestry of Bacolod. Positioned as a leader and trendsetter in the pasalubong industry, BongBong’s founders believe it’s high time to celebrate and share Bacolod’s sweet legacy with the world.

While Bacolod City is celebrated for its Masskara Festival, the Piaya Festival adds another layer to the city’s cultural tapestry, enticing both local and international visitors to indulge in the sweet symphony of flavors. The festival’s emphasis on culinary tourism aims to create a lasting impact on Negros’ gastronomic landscape, the press release added.

Organizers are gearing up to present an immersive experience, weaving together the vibrant history, culture, and, of course, the irresistible taste of Piaya. This culinary celebration not only aims to satiate the palates of attendees but also to establish Bacolod as a culinary destination, beyond its famed chicken inasal.

The press release added that BongBong’s Piaya and Barquillos have long been a symbol of Bacolod’s sweet success, and the Piaya Festival is poised to be the cherry on top of four decades of culinary excellence. The city is ready to embrace its status as the “Best Piaya in the Philippines,” inviting everyone to savor the sweetness that defines Bacolod’s culinary identity.*

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