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BPO firm joins gender forum

Teleperformance Philippines continues its advocacy of promoting inclusive workplaces through its recent participation in the University of the Philippines College of Mass Communication (UP CMC) Department of Communication Research and International Association of Business Communicators (IABC) Philippines’ webinar “Let’s Talk About Gender.”

According to the press release, Marilyn Romero-Ventenilla, Senior Director for Communication and Marketing of Teleperformance Philippines, joined various experts from the communication industry and academe and gave a talk on Genderlect, or different ways of communicating between men and women, as well as on Teleperformance Philippines’ commitment of being a Great Place to Work for all, and tips on how to create and foster a gender-smart working environment.

In her talk, Ventenilla stressed that “people need to be conscious of using sexist phrases that may sound offensive to some people. It is crucial to recognize and understand the gender differences in a conversation to prevent the adverse consequences of contrasting conversations.” 

She gave examples of terms that people can use to encourage more gender balance and inclusive communication. Humankind, workforce, people, chairperson, and head were some her recommended alternatives for gender-neutral terms.

She added: “If we meet people who have some allusions to discrimination that have become a standard for them, more and more people are also looking for ways of overcoming such references,” Ventenilla said in the press release.

GENDER PRONOUNS

Ventenilla also underscored that there should be an awareness of the pronouns or references a person from different genders may prefer. A more gender-neutral environment or society accepts the use of “they” and “them” pronouns. Pronouns portray a person’s identity. Hence, using their preferred pronouns signifies that people respect them and do not want them to feel invalidated and dismissed.

Most people might not be familiar with gender-neutral conversations, and adapting to these types of conversations could pose some difficulties for them. She believes that gender-neutral conversations need to be part of the norm as people live and move every day.

DIVERSITY, EQUALITY, AND INCLUSION

Ventenilla also talked about making the workplace as inclusive as possible and how companies can start doing this in small ways. “One example would be the establishment of gender-neutral restrooms or inclusion of health insurance benefits for partners with the same gender. We can also launch learning programs to promote awareness of the value of building an inclusive environment and creating safe spaces for people,” she shared.

Ventenilla shared that in their 25 years in the country, Teleperformance Philippines has been a true advocate for diversity, equality, and inclusion policies across their workplace, creating a variety of initiatives championing the LGBTQ+ community and women. Their recent Pride Month festivities officially established a TP Pride Council that engage its members in awareness and support community year-round. Teleperformance also has an award-wining HIV/AIDS in the workplace policy that promotes respect, support, and equal opportunities for employees.

The press release added that Teleperformance has a program called TP Women that celebrates the achievements of women in Teleperformance, while also serving as a community and support system for women and allies within the organization. Among its recently held activities include webinars on parenting, financial literacy and management, along with podcasts and videos to highlight the achievements of women in the field of Technology.*PR

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